Since 2018, BMS has helped Vietnamese businesses run on one system. Today, BMS TECHNOLOGY unveils its new brand identity. The new logo keeps what has always defined BMS, the steadiness of a team that has implemented Odoo ERP for years, and adds a rising streak of light: our promise to help your business break through.
It is more than a new look. It marks the end of our first chapter, as an implementation partner, and the start of the next one, in which BMS also builds products of its own.
Where we started, in 2018
BMS began in 2018 as a small team with one conviction: Vietnamese companies deserve a single management system, not dozens of disconnected spreadsheets. We chose Odoo ERP as our platform, and we have stayed with it ever since.
Our first projects taught us the lesson that still shapes every engagement: software only works when it fits the way people actually work. So every BMS project starts with the people, department by department, writing down how they work today. Configuration and code come after that.
Since then, BMS has delivered 120 projects for companies and organisations in 14 industries, from manufacturing, distribution, retail, construction and energy to healthcare, pharmaceuticals, education, banking and finance, and the public sector. As an Odoo implementation partner in Vietnam, we have grown alongside our clients:
- From go-live to long-term partner: consulting, implementation, custom modules, training and ongoing support.
- From Odoo to a wider range of solutions: web and mobile apps, HR systems, survey tools and industry-specific software, each built around the client's own problem.
- From services to products: when we kept solving the same problem for different clients, we turned the solution into a product.
Why a new logo, and why now
Eight years and 120 projects in, BMS has grown up enough to take a fresh look at itself. The old logo served us well through our early years, but BMS today is a different company: larger, able to do more, and starting to launch product brands of its own.
Before redesigning, we asked ourselves two questions. Is this logo solid enough for a managing director to trust us with the system that runs their whole company? And does it capture the energy of a team that likes to get things done?
We explored many directions. Some felt dependable but lifeless; others were full of energy but not quite steady enough. The final logo answers both questions because it follows the way BMS works: build a solid foundation first, then break through.
What the new logo means
The logo has three parts, and each has one job.
- Bold, slightly slanted BMS letters: thick, steady strokes for the reliability of a team behind 120 projects, with a slight forward lean because we keep moving ahead.
- The streak of light: a curve that starts below the letters and sweeps upward, like the journey we take with each client, from a solid foundation to a breakthrough.
- The four-pointed star: where the streak arrives, the result every project aims for.
The streak and the star never touch the letters. That space is deliberate: a breakthrough only lasts when the foundation is clear.
Colours. Deep forest green stands for endurance and trust, like a system that runs smoothly year after year. Amber is warm light, and the kind of value that builds up over time. Together they say what BMS wants to bring you: steady, and bright.
Our message: Help your business break through on one system.
A family of brands
Alongside the new logo, BMS introduces two product brands born from the 120 projects we have delivered with our clients:
- Hubz: software to manage multiple Zalo accounts. Hubz brings all of a company's Zalo accounts into one shared inbox, so several staff can look after customers without missing a message.
- Twofold: an English-language Odoo training platform for learners around the world, built by BMS's own implementation team, connecting business processes with development. Twofold launches in early 2027.
The three brands share the same forest green and the same typography. Each has its own accent colour: amber for BMS, green for Twofold, coral for Hubz. Whenever you see that forest green, you know the same BMS team is behind it.
What stays the same
The logo is new, but what you get from BMS has not changed:
- The same consultants, developers and support team you already work with.
- The same contracts, warranties and support channels. There is nothing you need to do.
- The same way of working: understand the process first, implement second, and stay with you for the long run.
The new logo is gradually replacing the old one on our website, invoices, contracts, documents and social channels. If you are a BMS client and still see the old logo somewhere during the transition, it is still us, and every document remains fully valid.
Thank you
BMS's journey since 2018 has been written project by project, through every workshop and every time our clients trusted us with a problem that mattered to them. The streak of light in the new logo is also our thank-you: we have grown into who we are today because of you.
See you on the next stretch of the road, with more light ahead.
Phạm Ngọc Thạch
Chief Executive Officer, BMS TECHNOLOGY
bmstech.com.vn · cs@bmstech.com.vn · +84 963 523 434