On 5 November 2026, BMS launches Hubz, a Zalo shared inbox built by BMS for businesses that work in Vietnam. Hubz brings the personal Zalo numbers of your sales and customer service staff into one inbox, and its Odoo integration is open to early customers. Early access sign-up opens today at hubz.vn, and the first batch starts with a group of businesses from the week of 9 November 2026.
BMS has been an Odoo implementation partner in Vietnam since 2018. Hubz is its own SaaS product: software BMS designs and runs itself, built from what it has seen at its customers.
Why BMS launches Hubz
If you do business in Vietnam, you already know that Zalo is where it happens. It is the country's most used messaging app, and customers and suppliers expect to reach you there, not by email.
Over years of implementing software, BMS kept seeing the same pattern. A company had a proper management system, yet its customers were chatting with staff on their personal Zalo accounts. Quotes, appointments and complaints lived on individual phones. The most valuable customer data sat outside the system.
One training centre showed the problem clearly. Several staff shared a single Zalo number to answer students. Messages were missed, some customers got two replies from two people, and nobody knew for sure who had told the customer what.
Several people answer customers, and nobody has to borrow anyone's phone.
That is the problem Hubz was built to solve.
What Hubz does: a Zalo shared inbox for your team
- Many Zalo numbers, one screen. Add a personal Zalo number to Hubz by scanning a QR code with the phone. Conversations from all numbers sit in one place, with filters by number and by status, search, and real-time updates. Hubz handles text, images, files, stickers, links, contact cards and Zalo groups.
- Clear ownership. Each conversation is open or closed. A staff member takes a conversation, or a person in charge is assigned, so everyone knows who looks after which customer.
- Teamwork tools. Internal notes the customer never sees, quick replies, customer tags and a customer profile.
- Data stays with the company. Chat history belongs to the Zalo number, not to the staff member, so it stays when someone leaves; you hand customers over by assigning another person in charge. Hubz has 4 roles (owner, supervisor, team lead, agent), teams, team rights per Zalo number (reply or view only), a customer pool and an audit log.
- Works in the browser. Hubz runs in the browser, also on phones and tablets (PWA). It uses HTTPS, keeps each company's data separate, and encrypts secrets in its database.
BMS is upfront about the limits. Hubz connects personal Zalo accounts through an unofficial connection, so a number can still be restricted or blocked by Zalo. To reduce that risk, Hubz does not send bulk messages, does not add friends automatically, and alerts you when a number disconnects. Its Terms of use explain the risk and recommend a dedicated work number, a human pace, no bulk messages, and Zalo OA for broadcasts. You can read more in our introduction to Hubz.
The difference: an Odoo Zalo integration for personal numbers
Most Zalo modules for Odoo on the market focus on Zalo OA, the official business account. Hubz takes another route: it connects the personal Zalo numbers your sales staff actually use every day.
The Odoo integration is open to early customers: sign up and BMS sets it up with you. It brings three things to your Odoo contacts:
- A "Hubz" button in a contact's chatter, opening that contact's Zalo conversation.
- Zalo customers linked to Odoo contacts by phone number.
- Zalo messages logged in the contact's chatter, so the team sees the conversation next to the business record.
The integration supports Odoo 17, 18, 19 and 20, Community and Enterprise editions. Read more in our guide to the Odoo Zalo integration.
Hubz keeps the conversation, Odoo keeps the transaction.
For BMS customers already on Odoo
If you already run Odoo with BMS, Hubz is a natural next step: it brings your team's Zalo conversations close to the customer data you keep in Odoo. BMS customers can contact us for an exclusive offer.
Not on Odoo yet? See how BMS handles Odoo implementation, and start with Hubz alongside it.
Early users give feedback directly to the product team. Join the early access to be invited to the Hubz founders' group on Zalo.
Join the Hubz early access
Hubz is not affiliated with Zalo or VNG. Zalo is a trademark of its respective owner. Hubz is not affiliated with Odoo S.A.